Blog

Cyber Monday is more than just a digital afterthought to Black Friday. For small businesses, it’s a golden opportunity to clear inventory, generate cash flow, and attract online customers before the year ends – if you plan it right.

By approaching Black Friday strategically, without copying big retailers, you can create real buzz, boost sales, and strengthen your customer relationships. Let’s break down the do’s and don’ts that will help you get it right.

The right digital tools help small businesses save time, stay consistent, and reach the right customers - without burning out. Here are the essentials worth adding to your marketing toolkit.

Small businesses don’t need huge budgets to market effectively - they need smart strategies and consistent execution. Here are the top digital marketing tactics that actually work.

Not sure if you need a marketing consultant or a social media manager? You’re not alone. Here’s a simple breakdown of what each role does and how to figure out which one your business actually needs right now.

Running a small business in Cyprus comes with its own unique rhythm—local networks, personal relationships, and a growing appetite for innovation and sustainability. In this article, we explore smart, practical strategies to help your business grow—from digital marketing and branding to community-building and tech upgrades. Whether you're just starting out or looking to level up, these Cyprus-tailored tips will help you stand out, stay relevant, and grow with purpose.

You don’t need a full day (or a full agency) to check in on your marketing. Here’s how to run a quick and effective audit to spot what’s working and what’s wasting your time.

Before you scroll past that free consultation offer, read this. In just half an hour, you can gain real clarity, ask the right questions, and uncover new ways to move your business forward. This article walks you through how to prepare, what to ask, and why these short, focused sessions often lead to the biggest breakthroughs. And yes—at Palaonta Marketing, your first 30 minutes are always on us. Let’s see if we’re the right fit.

Growing but not ready for a full-time marketing hire? A marketing director on demand might be exactly what your business needs. In this article, we break down what the role involves, how it compares to other options, and when it makes the most sense.

Not sure what a marketing consultant really does or if you need one? This article breaks down the role in plain terms, explains when it makes sense to hire one, and helps you understand what to expect from the collaboration. No fluff, just clarity.

Learn how to ask your clients for a Google Review without feeling awkward. This guide shares timing tips, templates, and automation ideas that make it easy and effective.

July isn’t always the most productive month, but that doesn’t mean your business should vanish. In this blog, I’m sharing 5 simple, low-effort marketing actions you can take to stay visible and present during summer without burning out. If you're juggling iced coffees and inbox guilt, this one's for you.

Discover five simple summer marketing automations to help small business owners stay visible, build trust, and save time – using tools you already have.

Too hot to hustle? These 5 easy marketing tweaks will help you stay visible this summer - no laptop marathons required.

How we simplified marketing for Messy Art and helped Caitlin focus more on creativity and less on tech stress.

Focus on fewer marketing channels for better results. Learn how the "Less is More" approach can simplify and improve your strategy!

Understanding key digital marketing metrics is the first step to making smart decisions and growing your business.

Claim your Google Business Profile to boost your visibility. Follow our guide for a verified, optimized, and accurate business listing!

Data is the backbone of effective marketing. Unlike traditional advertising, digital marketing provides precise data on audience behavior, c

Consistency in branding builds trust and recognition. Discover why a unified brand identity is key for your small business’s success.