Let’s be honest: July isn’t exactly prime hustle season for most small businesses. Your clients are on holiday, inboxes are quieter, and your brain is craving a mojito more than a marketing plan.
But here’s the good news: You don’t need to go full steam ahead to stay visible. With just a few smart moves, you can keep your business in the spotlight and enjoy your summer.
So here are five low-effort, high-impact marketing actions to keep things moving - without burning out.
1. Audit What's Already Working
Before you add anything new, take 15 minutes to check what’s been performing well lately:
Which social media posts got good engagement?
What pages are people visiting most on your website?
Any recent blog posts or offers bringing in leads?
📌 Pro tip: Repurpose those! Turn a popular post into a reel. Use a client question from a DM as a newsletter topic. You don’t need to reinvent the wheel. |
2. Automate One Thing
Pick one small task to put on autopilot. For example:
Set up a welcome email for new subscribers
Schedule a month of “lazy” social posts (quotes, testimonials, FAQs)
Create an out-of-office autoresponder that links to your resources
Not sure where to start? I’ve created The One-Hour-a-Day July Marketing Calendar with 31 small actions for each day to stay visible, build trust and move your business forward - even when everyone is OOO.
3. Show Up Once a Week, Intentionally
You don’t need to post daily. Just choose one key action each week:
Write one thoughtful LinkedIn post
Send one email to your list
Publish one Instagram story with a tip or reflection
This gentle consistency keeps you visible and relevant.
4. Batch-Capture Some Summer Vibes
Take advantage of the sunlight and good vibes. Snap 10 photos that reflect your brand:
Behind-the-scenes at your workspace
Coffee + laptop on the terrace
“Thinking face” moments while working on client projects
Use these as B-roll content for the rest of summer. Add captions later when you feel inspired (or caffeinated).
5. Prep for the September Comeback
August will fly. Start a “September prep” doc now:
Note ideas for future posts, launches, or email topics
Revisit your offer suite: do your services need a refresh?
Set a reminder to review your Google Analytics
You don’t need to act on anything yet. Just collect ideas as they come.
The bottom line: You can absolutely take a slower pace in summer - as long as you stay intentional. A few small tweaks now can save you a big scramble later.
So grab your flip-flops, make that iced coffee, and let your marketing work with you, not against you.
👉 Ready to automate your marketing without the stress? Get my One-Hour-a-Day July Marketing Calendar
