Meet
Tereza Palaonta
Your Fractional Marketing Director: senior marketing leadership without the overhead
Most founders and small business owners don't need another freelancer or a full-time marketing hire they can't justify. They need someone senior to look at the whole picture, find where the money is leaking, and point the marketing in a direction that actually brings leads and sales.
That's what I do. With 10+ years in marketing and strategy, I step in as your Fractional Marketing Director – the experienced hire who sets the strategy, makes your numbers make sense, and either guides your team to execute or hands you a clear plan you can run yourself.
No bloated retainers. No vague "brand awareness." Just senior direction focused on results you can measure.
How We Can Work Together
Flexible by design
Every business is at a different stage, so I work three ways: ongoing direction for businesses that want a hands-on monthly partner; project-based support for a launch, rebrand, or specific push; and focused consultations for founders who just need to get pointed in the right direction and then run with it themselves.
Not sure which fits? That's exactly what a discovery call is for.
Where most marketing budgets quietly leak
Here's the pattern I see again and again: money goes out the door on ads, content, and tools, but no one can say what's actually working. There's no proper conversion tracking, the funnel has gaps, and "marketing" is a pile of disconnected activities instead of a strategy.
My strength is spotting that fast. I find where you're losing money, where the leads are falling through, and what to fix first for the biggest impact. Then we build a strategy that covers the full funnel – from how people first hear about you to how they become paying customers – with the tracking in place to prove the ROI.
Whether you've got a junior marketer who needs senior direction, or you're doing it all yourself, I give you the clarity to move forward with confidence.
Education & Certifications
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MSc in Economy & Management (Marketing Communication)
University of Finance and Administration, Prague, CZ
SAID ABOUT ME
Reliable and friendly
"Very reliable marketing manager. Always at your disposal, friendly approach. Creative and modern insight. Fully recommended!"
Marta Telemahou
Founder @ Care of Voice
SAID ABOUT ME
A partner who brings focus and inspiration
"Working with Tereza has been a truly positive experience. She is incredibly perceptive and creative, which makes our collaboration both smooth and inspiring.
I really appreciate how she helps me stay focused and on track, which is essential as I build and grow my online business.
Her support has been invaluable."
Petra Zubova
Founder @ Femminity
SAID ABOUT ME
The push my business needed to grow
"Tereza has been an incredible support in helping me grow my art business. She’s not only full of great ideas—especially when it came to improving my website and finding ways to expand—but she’s also been the driving force that’s pushed me to take action on things I would’ve kept putting off.
She’s inspiring, kind, and genuinely helpful in every way. Working with her has not only elevated my business, it’s also brought me a great friend."
Caitlin Mansfield
Founder @ Messy Arts
SAID ABOUT ME
Like therapy — but for my business
"Working with Tereza has been a turning point. She didn't merely help me with my website and social media presence - she helped me redefine my work with greater focus and clarity, and understand more sharply who it is truly aimed toward.
Her greatest strength is bringing out the best out of me, guiding me to clarify my vision and rebuild in a way that feels authentic and inspiring.
Because of her, I now feel more inspired and clear about how and where to share my work with the world."
Andreas Savva
Founder @ Savva Labs
Why I Do What I Do
I’ve been passionate about marketing since I chose to study it at university, and earning my master’s degree was a natural next step. Starting at 2012 as a Digital Marketing Specialist and later as a Social Media Manager, I dove into the world of digital marketing just as it was evolving. Now, with so many changes in the field, it’s especially challenging for small business owners to keep up.
That’s why I’m dedicated to helping small and medium-sized businesses. After years working in-house and with local business owners in Cyprus, I kept seeing the same thing: brilliant founders held back not by effort, but by the lack of senior marketing direction they couldn't afford to hire full-time. So I built Palaonta Marketing to be exactly that – a senior marketing partner you can bring in for as much or as little as you need. When I'm not helping businesses grow, you'll most likely find me on the beach, playing padel, or in a pottery class.
Some Fun Facts
About Me
Czech Republic
That's where I am from.
Languages I speak
Czech, Slovak, English and Greek in progress.
8 Years in Cyprus
Not too short, not too long.
37 Years on Earth
Now you know.
Salads & Moussaka
My favourites.
No mushrooms!
That's a no go for me.
Cappuccino
That's how I start my day.
Ready to Talk?
Feel free to contact me using the form below, or if you'd like, you can book a complimentary online consultation.
Either way, I’ll receive your message and respond within a day.
If you prefer more personal touch, you can call me at +357 95 90 95 99.
Book a free 30-min discovery call. Prefer to start with a message? Drop me a line below.
If you prefer more personal touch or you want to talk to me right away, you can call me at: