What Is a Fractional
Marketing Director?
A Fractional Marketing Director (or Fractional CMO) is a senior marketing professional who works with your business part-time or on a project basis.
You get the strategy, direction, and accountability of a full-time marketing lead – without the salary or long-term commitment.
Think of it as having a marketing director on demand: guiding your strategy, coordinating your team and making sure every action supports your growth goals.
Who It's For
(1) Small businesses
ready to grow but not ready
to hire in-house marketing
leadership.
(2) Founders & Entrepreneurs
managing multiple marketing
freelancers or agencies.
(3) Teams
that have ideas but lack structure and clear priorities.
(4) Businesses
who need senior-level
guidance during a launch,
expansion, or transition.
Who It's For
(1) Small businesses
ready to grow but not ready
to hire in-house marketing
leadership.
(2) Founders & Entrepreneurs
managing multiple marketing
freelancers or agencies.
(3) Teams
that have ideas but lack
structure and clear priorities.
(4) Businesses
who need senior-level
guidance during a launch,
expansion, or transition.
Who It's For
(1) Small businesses
ready to grow but not ready to hire in-house marketing leadership.
(2) Founders & Entrepreneurs
overwhelmed by managing multiple marketing freelancers or agencies.
(3) Teams
that have ideas but lack structure and clear priorities.
(4) Businesses
who need senior-level guidance during a launch, expansion, or transition.
What I Do as Your Fractional Marketing Director
How It Works
We start with a discovery call followed by an audit of your current marketing efforts, analytics, and brand positioning.
Discovery & Audit
1
I build a clear marketing plan aligned with your goals and resources.
Strategy & Roadmap
2
I work alongside you (and your team, if you have one) to guide execution, provide structure, and review performance.
Implementation & Oversight
3
Regular check-ins, reporting, and refinement to make sure everything stays on track and delivers results.
Review & Optimize
4
Flexible Collaboration Options
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Ongoing Direction
A hands-on monthly partnership focused on consistent progress. I oversee your marketing activities, guide execution, and make sure we stay on track toward your strategic objectives.
Project-Based
Ideal for launches, rebrands, or specific marketing initiatives. I step in to develop the strategy, lead implementation, and ensure your project runs smoothly from start to finish.
My Mini Audit starts at 250 € + VAT.
Hybrid Support
For businesses that need regular strategic guidance but not a full monthly retainer. This option combines structured strategy sessions with ongoing direction and accountability – offered as a flexible package or light retainer plan.
Why Work With Me
Global experience. Local insight. Real results.
With over a decade of experience in marketing and strategy – across corporations, startups, and creative consultancies in several countries – I’ve seen what makes marketing truly work.
Today, I help small business owners and entrepreneurs cut through the noise and focus on what actually drives results (learn more from case studies).
My approach blends structured strategy with hands-on direction and a deep understanding of real-world challenges: limited budgets, small teams and the constant juggle of running a business.
The result? Marketing leadership that’s data-driven, grounded and personal – not templated.
SAID ABOUT ME
The Push My Business Needed to Grow
"Tereza has been an incredible support in helping me grow my art business. She’s not only full of great ideas—especially when it came to improving my website and finding ways to expand—but she’s also been the driving force that’s pushed me to take action on things I would’ve kept putting off. She’s inspiring, kind, and genuinely helpful in every way. Working with her has not only elevated my business, it’s also brought me a great friend."
- Caitlin M., Founder @ Messy Art
SAID ABOUT ME
A Partner Who Brings Focus and Inspiration
"Working with Tereza has been a truly positive experience. She is incredibly perceptive and creative, which makes our collaboration both smooth and inspiring. I really appreciate how she helps me stay focused and on track, which is essential as I build and grow my online business. Her support has been invaluable."
- Petra Z., Founder @ Femminity
SAID ABOUT ME
Like Therapy - But for My Business
"Working with Tereza has been a turning point. She didn't merely help me with my website and social media presence - she helped me redefine my work with greater focus and clarity, and understand more sharply who it is truly aimed toward.
Her greatest strength is bringing out the best out of me, guiding me to clarify my vision and rebuild in a way that feels authentic and inspiring.
Because of her, I now feel more inspired and clear about how and where to share my work with the world."
- Andreas S., Founder @ Savva Laboratories
Questions, answered
A senior marketing leader who works with your business part-time or for a set period. I set the strategy, guide your team and own the results – without the cost of a full-time hire.
An agency delivers tasks. I decide which tasks are worth doing, set the direction and guide your team or agency to deliver. I sit on your side of the table, not theirs.
No. Many of my clients have one junior marketer or a team member who does a bit of everything. I give them clear priorities, so they only work on what brings leads and sales.
Every collaboration starts with a mini marketing audit, from 250 € + VAT. It shows what’s working, where money is leaking and what to fix first – so we start with a plan, not guesswork.
Ongoing direction on a monthly basis, a project with a clear goal (such as a launch or campaign), or a hybrid of both. We choose the right fit together after the audit.
It depends on the scope and how much of my time you need. After the audit you get a clear quote before we start – a fraction of the cost of a full-time senior hire.
Yes. I can step in while your marketing lead is on maternity leave, a sabbatical or between hires – keeping the strategy, the team and the results on track.
No. I’m based in Cyprus and work remotely with businesses across Europe and beyond. Clients in Cyprus can also meet me in person.
Ready to Simplify & Strengthen Your Marketing?
Whether you’d like to start with a quick chat or dive straight into a discovery call – I’d love to learn more about your business.
Book a free 30-minute discovery call to see how fractional marketing direction can help you grow with clarity and confidence.