top of page

ENTRY-LEVEL SERVICE · FROM €250​

Mini Marketing Audit

Find out where your marketing budget is leaking – before you spend another euro.

A focused, senior review of one channel – your Google Ads, website tracking, SEO or UX. Clear answers backed by data, and a prioritised plan your team can act on next week.

​

751BFA77-3CAB-429D-9E30-9C119EEE2128_1_105_c.jpeg

The same audit every retainer and project client starts with – now available on its own.

"Tereza is knowledgeable, practical and genuinely invested in helping small businesses succeed - such an empowering experience!" - Didi N., Owner, Little Wonders

7637CB92-D9FD-4595-9BE3-BB33B2AC7D74_1_105_c.jpeg

What Is a
Mini Marketing Audit?

It tells you, in plain language, what’s working, what’s wasting money and what to fix first in one marketing channel.

​

Sound familiar?

You run ads but can’t tell which campaigns bring leads or sales.

Tracking is missing or broken. Visitors leave without enquiring. Or a junior marketer is busy, but nobody senior checks whether the work moves the numbers.

​

It’s also the easiest way to see how I work – before you commit to anything bigger.

When Is the Best Time?

Before you commit more budget – not after the money is gone. These are the moments when an audit pays for itself fastest.

Budget planning
for next year

Q4 is the natural moment. Find the leaks before you copy last year’s plan and add 10%.

Before scaling
your ad spend

If tracking is wrong, doubling the budget doubles the waste.

Results dropped
and nobody knows why

Fewer leads, higher cost per click or a dip in traffic – find the cause before guessing at fixes.

Something changed
new website, marketer or agency

A redesign, a new junior marketer or a new agency – an independent senior check sets the right priorities from day one.

How It Works

From booking to a clear plan in about two weeks.

Intro call

20 min, free. We agree the channel and what you want to find out.

1

Access & questions

Read-only access, a short questionnaire, a quick chat with you.

2

The audit

3–10 working days. Every leak and missed opportunity noted.

3

Results call

45–60 min walkthrough in plain language. Recorded for your team.

4

Your action plan

Act on it with your team – or we work on it together.

5

Choose Your Focus

One channel, one clear plan. Pick where you suspect the biggest leak – you’ll know the final price before we start.

Power Session - Marketing Consulting and advisory | Palaonta Marketing

Google Ads

Is my ad budget bringing leads, or just clicks?

​

Up to 4 active campaigns: structure, search terms, wasted spend, ads, bidding and conversion tracking.

​

​Price: €250 + VAT

5 Power Sessions - Marketing Consulting packages or teams, founders and solopreneurs | Palaonta Marketing

Tracking & GA4

Can I trust my numbers?

​

GA4 and Google Tag Manager setup, conversion events, traffic sources and gaps in what’s measured.

​

​Price: from €250 + VAT

10+1 Power Sessions - continuous and long term marketing consultancy services | Palaonta Marketing

SEO & Website UX

Why don’t people find me – or enquire?

​

On-page SEO (titles, headings, content gaps) or website UX (user journey, calls to action, forms, mobile).

​

​Price: from €250 + VAT

Not sure which one to choose? Talk to me.

Tereza Palaonta consulting with a client | Palaonta Marketing

Why Every Project Starts Here

Audit = no guesswork.

Every client I work with (on a retainer or a project) starts with an audit. Without it, I’d be guessing, and you’d be paying a senior rate for guesswork.

​

The audit gives me two things a sales call can’t. The data: what your ad accounts, analytics and website actually show. And the people: short conversations with you and your team – your junior marketer, your sales team, whoever answers enquiries. They know where leads get stuck.

​

Sometimes the problem isn’t marketing at all. And if we continue together, that work is already done – we start with a plan, not a discovery phase.

What You Get

A clear picture and a short list of what to do next – not a 60-page report nobody reads.

​

  • A written PDF report: what’s working, what’s leaking and why

  • Your top 3–5 priorities, ranked by impact and effort

  • Quick wins your team can fix within a week

  • A recorded results call to share with your team

  • An honest view of whether you need more help

SAMPLE GOOGLE ADS AUDIT (2).png
Said About Me:

The Push My Business Needed to Grow

"Tereza has been an incredible support in helping me grow my art business. She’s not only full of great ideas—especially when it came to improving my website and finding ways to expand—but she’s also been the driving force that’s pushed me to take action on things I would’ve kept putting off. She’s inspiring, kind, and genuinely helpful in every way. Working with her has not only elevated my business, it’s also brought me a great friend."

​

caitlin1.jpeg

- Caitlin M., Founder @ Messy Art

Add a Title

A Partner Who Brings Focus and Inspiration

"Working with Tereza has been a truly positive experience. She is incredibly perceptive and creative, which makes our collaboration both smooth and inspiring. I really appreciate how she helps me stay focused and on track, which is essential as I build and grow my online business. Her support has been invaluable."

​

- Petra Z., Founder @ Femminity

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

Add a Title

Like Therapy - But for My Business

"Working with Tereza has been a turning point. She didn't merely help me with my website and social media presence - she helped me redefine my work with greater focus and clarity, and understand more sharply who it is truly aimed toward.

 

Her greatest strength is bringing out the best out of me, guiding me to clarify my vision and rebuild in a way that feels authentic and inspiring.

 

Because of her, I now feel more inspired and clear about how and where to share my work with the world."

​

- Andreas S., Founder @ Savva Laboratories

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

Questions, answered

  • A focused, senior review of one marketing channel – Google Ads, GA4 tracking, on-page SEO or website UX. You find out what’s working, where money is leaking and what to fix first.

  • From €250 + VAT. For example, a Google Ads account with up to 4 active campaigns is €250. Larger accounts or several channels are quoted before we start – no surprises.

  • About two weeks from booking: 7–10 working days for the audit itself, plus a short intro call and a results call.

  • The one where you spend the most money or have the least clarity. If you run ads, start with Google Ads or tracking – if tracking is wrong, every other number is too. Not sure? Ask me on the intro call.

  • No. I only need read-only access. You decide what gets changed and who does it.

  • Yes – this is where it helps most. An independent senior view shows your team what to focus on. It’s a second opinion, not a blame exercise.

  • No. The action plan is yours to run with, on your own or with your team. If you’d like help with the next steps, we can talk about a project or ongoing support.

  • ​No. I’m based in Cyprus and work remotely with businesses across Europe and beyond.

Stop guessing where your marketing money goes

One channel, one clear plan, from €250 + VAT. It’s the same first step every one of my clients takes – and the simplest way to find out if we’re a good fit.

​

Start with a free 30-minute intro call. We’ll agree which channel to audit and what you want to find out.

Select service you are interested in
bottom of page