Industry: Luxury Real Estate
Focus: UX Optimization, Google Ads Strategy, Analytics Review
Location: Mediterranean Market
The Challenge
A premium real estate brand was investing in paid advertising but struggling to keep users engaged. Most visitors were leaving the site within seconds, resulting in low engagement and minimal conversions. The client preferred not to develop a separate landing page for campaigns, limiting the ability to optimize the funnel through traditional means.
My Approach
Using Google Analytics data, I pinpointed the pages with the highest traffic from both organic and paid sources:
The homepage, acting as the main landing hub
An internal page showcasing available apartments, critical for driving inquiries
I focused my efforts on improving the user experience where it mattered most:
Streamlined the homepage layout to improve clarity and guide users to next steps
Optimized the apartment listings page for better content hierarchy and easier navigation
Switched to long-tail keywords to attract users with higher intent
Launched retargeting campaigns to re-engage previous site visitors
Results (in just 3 months)
Metric | Before (Nov-Dec) | After (Apr-May) | Change |
Avg. Engagement Time (site wide) | 10 s | 50 s | +400 % |
Homepage Engagement | 7 s | 1 min | +757 % |
Apartments Section | 18 s | 33 s | +85 % |
Paid Traffic Engagement | 15 s | 38 s | +153 % |
Retargeting Engagement | 5 s | 1 m 28 s | +1,660 % |
💡 It's also worth noting that the advertising budget in April – May was approximately 56% lower compared to November – December — yet the site achieved stronger results across key engagement metrics.
Users weren’t just visiting - they were exploring, interacting and staying longer.
What This Means
These results show the power of focused UX enhancements and smarter audience targeting. With a modest budget and no major development work, we were able to:
Significantly boost user engagement.
Improve the quality and intent of traffic.
Lay the foundation for stronger lead generation and conversions.
READ ALSO: Understanding Key Digital Marketing Metrics
Key Takeaways for Your Business
You don’t always need a new website. Strategic UX improvements can deliver fast impact.
Better targeting drives better results. Long-tail keywords and remarketing matter.
High-impact pages deserve the most attention. Data should guide design.
Want similar results for your business?
Let’s talk about optimizing what you already have.
